Accutics jsh@accutics.com https://video.accutics.com en-us Visualplatform http://blogs.law.harvard.edu/tech/rss Accutics episodic no https://video.accutics.com/files/rv1.36/sitelogo.gif https://video.accutics.com http://video.accutics.com/from-data-gaps-to-data-gold-2 <p><p>Marketers are under pressure to prove the impact of their marketing efforts. With an increasingly complex set of marketing activities to reach customers across more channels, devices, and touchpoints, marketing mix modeling (MMM) can help you get a clearer picture of what's working and what's not.&nbsp;</p> <p>However, the success of MMM is dependent on the accessiblity and quality of your marketing data. Not addressing data gaps and standards can lead to innacurate results, increased costs and delayed insights.&nbsp;</p> <p>Join us for a webinar with<strong> Nikola Krunic</strong>, Media Analyst Lead at Saxo Bank, to find out how to make the data work harder for you and turn MMM into a success.</p> <p>You'll learn how to:&nbsp;</p> <ul><li>address marketing data gaps and silos to better understand how marketing channels interact with each other</li><li>maximize the use of your existing input data for trend and pattern analysis in MMM</li><li>implement data quality standards for a clearer picture of how marketing activities impact revenue</li></ul></p><p><a href="http://video.accutics.com/from-data-gaps-to-data-gold-2"><img src="http://video.accutics.com/64968559/88020748/35990ab89d0f5db138f5e59ff64679a3/standard/download-9-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/88020748 Fri, 25 Aug 2023 13:49:56 GMT From Data Gaps to Data Gold: Achieving Marketing Mix Modeling Success Marketers are under pressure to prove the impact of their marketing efforts. With an increasingly complex set of marketing activities to reach customers across more channels, devices, and touchpoints, marketing mix modeling (MMM) can help you get a clearer picture of what's working and what's not. However, the success of MMM is dependent on the accessiblity and quality of your marketing data. Not addressing data gaps and standards can lead to innacurate results, increased costs and delayed insights. Join us for a webinar with Nikola Krunic, Media Analyst Lead at Saxo Bank, to find out how to make the data work harder for you and turn MMM into a success. You'll learn how to: address marketing data gaps and silos to better understand how marketing channels interact with each othermaximize the use of your existing input data for trend and pattern analysis in MMMimplement data quality standards for a clearer picture of how marketing activities impact revenue Marketers are under pressure to prove the impact of their marketing efforts. With an increasingly complex set of marketing activities to reach customers across more channels, devices, and touchpoints, marketing mix modeling (MMM) can help you get... Accutics 01:01:13 <p><p>Marketers are under pressure to prove the impact of their marketing efforts. With an increasingly complex set of marketing activities to reach customers across more channels, devices, and touchpoints, marketing mix modeling (MMM) can help you get a clearer picture of what's working and what's not.&nbsp;</p> <p>However, the success of MMM is dependent on the accessiblity and quality of your marketing data. Not addressing data gaps and standards can lead to innacurate results, increased costs and delayed insights.&nbsp;</p> <p>Join us for a webinar with<strong> Nikola Krunic</strong>, Media Analyst Lead at Saxo Bank, to find out how to make the data work harder for you and turn MMM into a success.</p> <p>You'll learn how to:&nbsp;</p> <ul><li>address marketing data gaps and silos to better understand how marketing channels interact with each other</li><li>maximize the use of your existing input data for trend and pattern analysis in MMM</li><li>implement data quality standards for a clearer picture of how marketing activities impact revenue</li></ul></p><p><a href="http://video.accutics.com/from-data-gaps-to-data-gold-2"><img src="http://video.accutics.com/64968559/88020748/35990ab89d0f5db138f5e59ff64679a3/standard/download-9-thumbnail.jpg" width="75" height=""/></a></p> campaign performance marketing mix modeling http://video.accutics.com/data-driven-attribution-a-1 <p><p>&nbsp;</p> <p>Are you struggling to make attribution work for measuring campaign effectiveness?</p> <p>You're not alone.&nbsp;</p> <p>In this webinar, David Ellis - Founder &amp; Managing Director at Station10, and Jimmy Felstead, Solution Architect at Accutics, will share a step-by-step framework to help you better assess how your paid media campaigns are performing and where to allocate your media budget. With the growing scale of marketing data and the potential of a cookieless future, the traditional multi-touch attribution models are getting difficult.</p> <p>Join this webinar to:</p> <ul><li dir = "auto">Gain a deeper understanding of the current attribution challenges and trends in the market&nbsp;</li><li dir = "auto">Get access to a framework that will help you make the most of the marketing data that you have</li><li dir = "auto">Learn how to apply a single-channel model to a multi-channel attribution environment</li></ul><p>&nbsp;</p> </p><p><a href="http://video.accutics.com/data-driven-attribution-a-1"><img src="http://video.accutics.com/64968556/85914501/01687bee340c1b93e845fc468dc21353/standard/download-10-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/85914501 Thu, 25 May 2023 09:40:00 GMT Data-Driven Attribution: A Step-By-Step Framework to Measuring Campaign... Are you struggling to make attribution work for measuring campaign effectiveness? You're not alone. In this webinar, David Ellis - Founder Managing Director at Station10, and Jimmy Felstead, Solution Architect at Accutics, will share a step-by-step framework to help you better assess how your paid media campaigns are performing and where to allocate your media budget. With the growing scale of marketing data and the potential of a cookieless future, the traditional multi-touch attribution models are getting difficult. Join this webinar to: Gain a deeper understanding of the current attribution challenges and trends in the marketGet access to a framework that will help you make the most of the marketing data that you haveLearn how to apply a single-channel model to a multi-channel attribution environment Are you struggling to make attribution work for measuring campaign effectiveness? You're not alone. In this webinar, David Ellis - Founder Managing Director at Station10, and Jimmy Felstead, Solution Architect at Accutics, will share a... Accutics 01:00:06 <p><p>&nbsp;</p> <p>Are you struggling to make attribution work for measuring campaign effectiveness?</p> <p>You're not alone.&nbsp;</p> <p>In this webinar, David Ellis - Founder &amp; Managing Director at Station10, and Jimmy Felstead, Solution Architect at Accutics, will share a step-by-step framework to help you better assess how your paid media campaigns are performing and where to allocate your media budget. With the growing scale of marketing data and the potential of a cookieless future, the traditional multi-touch attribution models are getting difficult.</p> <p>Join this webinar to:</p> <ul><li dir = "auto">Gain a deeper understanding of the current attribution challenges and trends in the market&nbsp;</li><li dir = "auto">Get access to a framework that will help you make the most of the marketing data that you have</li><li dir = "auto">Learn how to apply a single-channel model to a multi-channel attribution environment</li></ul><p>&nbsp;</p> </p><p><a href="http://video.accutics.com/data-driven-attribution-a-1"><img src="http://video.accutics.com/64968556/85914501/01687bee340c1b93e845fc468dc21353/standard/download-10-thumbnail.jpg" width="75" height=""/></a></p> attribution campaign performance